Would your website pass a usability test?
Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200. One of the first suggestions that digital and social media marketing...
View ArticleBe social, local and mobile and customers will find you
Apple recently announced its newest software products which includes a mapping and navigation service that will replace Google Maps as the default on its iPhones and iPads. The result of a long...
View ArticleIs one website for your business enough?
Want to increase leads and sales on the cheap? Maybe it’s time to consider spreading your business across multiple domains. Many businesses operate on what I call the “one website theory.” That is,...
View ArticleNine ways to bump up website traffic
Do you have a website that is not attracting a large audience? It can be depressing to work hard on a website that no one visits. Fortunately, if you are willing to put in the work to implement the...
View ArticleRevealed: The five biggest website gripes
What do consumers find most annoying when navigating online? A new study has revealed what web users see as the five biggest frustrations – all of which are easily rectified with a little time and...
View ArticleTwo web metrics every entrepreneur should know
What do visitors really do when they come to your website? These two metrics will tell you. Dear Jeff, My Web guys keep touting things like “desired action percentage” and “visitor engagement degree”...
View ArticleHow to turn web visitors into paying customers
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic...
View ArticleWebsite crashing? 5 things to do now
GoDaddy went down earlier this week, taking many small business’ sites with it. Here’s what to do if you’re ever in those shoes. If you didn’t experience problems directly, you’ve no doubt heard...
View Article4 easy to use tools for building websites
Get your business online in a flash using these simple services. Creating a website once meant writing a big check to a design firm. Now there are plenty of Web-based tools that promise to make it easy...
View ArticleWhat you need to know about using Google’s webmaster tools
An outline of the most important factors to analyse in order to optimise your website’s performance. When it comes to knowing how well your website is living up to your company’s goals, Google’s...
View ArticleYour website’s most important page
Chances are, one of the most-visited pages on your website is probably also your weakest. Here are eight ways to fix it. Which page of your website gets the most visitors? If you’re like most...
View ArticleHow to fix website conversion rate problems
Consider these strategies if you aren’t converting website viewers into paying customers. You’ve put tremendous effort into building your website and selecting the products and services you’ll offer...
View ArticleWhy an online presence is essential for your business
For business owners, the beginning of the new year is an opportunity to reflect on and assess how their operations can be improved. If you’re looking to help your business get a head start on your...
View ArticleWhat to consider when creating responsive design-friendly content
You might want to present content differently for the different types of devices customers are using to access your site. Here are five things to keep in mind. Many small-business websites were created...
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5 tricks for better converting blog posts
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away....
View ArticleThe ‘later’ tasks you need to do now
This week, Google has made changes to its algorithm which means websites optimised for mobile will rank much higher than others when people search on a mobile device. Upon hearing this news, many small...
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2015: The rise of impersonators
The infrastructure that holds the internet provides access to about 3 Billion users. This makes it sound absurd to announce that, when it comes to website hits, billions of humans are beaten by...
View ArticleSmall Business: Stop ignoring WordPress security
There’s a perception among SMBs that security on WordPress is a non-issue. That needs to change. They’re putting themselves at risk – many don’t even know it. There’s been plenty of talk about how...
View ArticleSenate approves site blocking in bid to tackle piracy
In a big move to crack down on piracy, the Senate has passed legislation that will see infringing websites blocked in Australia. Yesterday saw the Copyright Amendment (Online Infringement) Bill 2015...
View ArticleSmall businesses missing out online
Location, location, location. While once the buzzword for retailers, today traditional bricks and mortar retailers face increasing pressure from online businesses. Fuelled by consumers reliance on...
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